What Is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of making constant improvements on your website to gain a better position.

SEO includes different kinds of strategies you could use to optimise your website in order to increase traffic.

What is Search Engine Optimisation?
The traffic from the search engines, also known as organic and is valuable. This is because visitors are actively looking for something that you offer. Therefore these visitors tend to convert more often, whatever your goals may be.

Outranking your competitors can be challenging work and that’s where search engine optimisation kicks in. So, if you make it easy for Google and other search engines to read and understand your content. The search engines will rank you higher in their search results.

The search engines use website crawlers to crawl and index websites into their database.

After this the crawlers will search and position your website as per their formulas that the crawler(s) uses. As a result this will put you in a good position to start your SEO .


Now, we know that the crawlers use formulas to calculate the amount of text and keywords on the page. It also has formulas for things like Mobile friendliness, keyword position(Proximity) as well as Keyword Relevance and more.

These formulas form the basis of most search engines and are similar to using filters in advanced search on Google. The search will filter out irrelevant websites and only display the relevant websites for which the filters were setup for.

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